Rosscot had grown exponentially and it had become increasingly evident that the brand was not fit for purpose or in-line with competitors. The Refinery were commissioned to refresh the Rosscot brand and devise a cohesive PR and marketing strategy to generate significant local business leads. Through streamlining the existing marketing collateral, The Refinery has created a unified brand identity, promoting Rosscot as the local accountancy of choice. With an all-encompassing logo and stringent brand guidelines, Rosscot’s media advertising and in-house promotions now follow a more consistent approach. The Refinery has also designed and built a new brochure website, strengthening the company’s brand awareness online.