Local motor yacht charter ‘Alfie Buoy’ engaged The Refinery to develop the brand ready for launch to market. The project incorporated logo design, creation of marketing collateral and design and build of a simple yet effective website. The brand had to be modern to coincide with the striking design of the yacht, whilst also appealing to both the leisure and corporate markets for private sails and entertainment. The Refinery has created a sophisticated brand, promoting Alfie Buoy as the luxury and private motor yacht of choice. With an all-encompassing logo and stringent brand guidelines, the brand follows a consistent approach in all its advertising and promotions. The website acts as an online marketing tool to capture sales and showcase the boat to potential customers.