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Our Project

To consolidate The Boat House Group brand and devise a cohesive marketing strategy for the Group, its venues and wine import company.

Description

The Boat House Group continues to improve market position in Jersey with The Boat House, The Beach House, The Farm House and The Tree House restaurants as well as The Grape House; the wine import arm of the business. To reflect this and to further fortify the brand, all marketing activity and branding needed to be revitalised and a definitive marketing and advertising strategy put in place both locally and off island.

Result

Through streamlining the existing marketing collateral, The Refinery has created a unified brand identity, promoting The Boat House Group as the parent company of 5 subsidiary brands. With an all-encompassing logo and stringent brand guidelines, the Group's media advertising and in-house promotions now follow a more consistent approach. The Refinery has also designed and built a new Boat House Group website, strengthening the company's brands individually and collectively. The marketing strategy saw The Boat House Group win Best Brand Campaign at the CIM Awards 2010.